A link with UTM parameters is too long. You may shorten already UTM-coded link, or add UTM parameters to a destination URL straight from Short.io. UTM tags help you get detailed information about each traffic source. For example, determine which advertising campaign generates the least amount of profit. This helps to redistribute the advertising budget correctly.

Integrate Short.io with Google Analytics to get deep insights of email marketing and advertising campaigns.

Note: Campaign tracking is available in every price plan.

1. Log in to Short.io.

2. Shorten a link. Click on 'Campaign tracking'.

  • If a link is already created, open the page for editing.
  • Choose "Campaign tracking."

3. Input UTM tags to the necessary fields.

4. Save.

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