The A/B (or split) testing method evaluates the performance of two variants of a web page, as well as compares them with each other. Split testing also helps to assess the effectiveness of page changes, for example, after adding new design elements or calls to action.
With Short.io, you can test which version of a web page performs better. When clicking a short link, 50% of users will be redirected to the original page, the other 50% — to the variation page. 50% is a default value, you can change it to any other.
To create an A/B Test
Sign in to your Short.io account.
You can either
shorten a link and click on A/B testing and then Close:
or
open a short link for editing and navigate to A/B testing:
In the A/B testing panel the original URL is set by default after shortening. You can specify a variation page:
If necessary, adjust the percentage of users redirected to an alternative URL. The default setting is 50%:
Click on Save to confirm.
Hereafter, when a short link is clicked, the given percentage of users will be directed to the original page, while the remaining percentage will be sent to the variation page.