How to Use and Segment
Andy Kostenko avatar
Written by Andy Kostenko
Updated over a week ago

Segment is a Web platform for analytics and collection of data on user behavior. Segment is based on one API, which brings hundreds of apps together.

Direct integrations with an analytical service usually require advanced code snippets, which must be implemented to a website. The advantage of Segment is that it allows integrate 100 different analytical services without embedding codes. Segment offers a single API that works with all providers.

You need Segment if you want to:

  1. Use multiple event-driving tools: Mixpanel, Amplitude.

  2. Deploy multiple pixels, and you don’t use GTM: AdWords, Twitter.

  3. Store event data: RedShift, BigQuary.

  4. Get notifications about new clicks: Slack.

Getting Started with Segment and

Segment has two concepts – sources and destinations. Source is an application showing where data is coming from. It can be a website, iOS, or Android app. Destination is an appliation where you want to send data to, perhaps a tool like Mixpanel, Amplitude, or somewhere else.

Sources pull data into Segment, so we’ll look at how to collect data from a website, presenting as an example. The customization is based on the Segment API key, which you need to add to your account.

Once you have collected the data, you need to send it somewhere. Segment lets you send data to all kinds of tools, including Mixpanel, BigQuary, and more than 100 others. That is what makes Segment famous.

To customize a destination, you’ll be asked for an API key, a Token, or to open access to some data. sends data about clicks on the short links to a destination through Segment. As a result, you’ll get the advanced statistical data.

How to customize and Segment

Note: Integrations via Segment require the Personal Plan.

Let’s take Mixpanel as an example of a destination. Segment collects data from and sends it to Mixpanel.

Watch the video instruction below to figure out on how the integration works.

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