Most companies send notifications to their customers via SMS. Since SMS messages are limited with the number of characters, and sending a few ones is expensive, use a shortening service to save space for the text.

You may configure SMS marketing with short links via Zapier by setting up Short.cm & Twilio integration. It allows sending text messages with short links and a piece of text.

An example of the SMS looks like:

Follow the instruction below to create Short.io and Twilio Zap.

1. Go to Zapier.

2. Choose Make a Zap.

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3. Search for Short.cm and click its icon.

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4. Turn on trigger and continue.

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5. If you configure this Zap for the first time, you need to connect your Short.cm account.

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6. Go to your Short.io account or straight to https://app.short.io/settings/integrations/api-key

7. Open User Menu.

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8. Choose the "Integrations & API" tab.

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9. Copy the API key.

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10. Paste the API key to connect Short.cm account. Continue.

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11. After an account is on, continue.

12. Choose a domain and continue.

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13. Pick a sample of the link to test.

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14. Now you need to add an action. Search for Twilio and click its icon.

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15. Choose "Send SMS" and continue.

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16. Connect Twilio account.

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17. Log into your Twilio account and find "API Credentials" on this page https://www.twilio.com/user/account/settings

18. When account is on, continue.

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19. Be attentive, and fill in all the required fields.

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20. Send a test to make sure you've made a correct setup.

21. Turn on your Zap.

Note: Your personal data is firmly secured on Short.io. We privately store the personal information and never share it with third-party services.

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